Embedding Excellence. The new brand identity of HiFuture: Teoresi excellence in embedded systems

Teoresi Group is pleased to announce a truly significant moment in the evolution of HiFuture’s identity, the company that has been part of the Group since January 2023. After a year, it harmonizes its brand identity with the coordinated image of Teoresi.

The new visual identity is the result of months of collaboration between Teoresi’s Corporate Communication teams and HiFuture representatives. Supported by the creative agency SixEleven, they worked collaboratively last fall to identify key messages for enhancing the company’s positioning within the Teoresi ecosystem.

Brand updates include:

New HiFuture logo and coordinated image

HiFuture adopts an updated logo, expressing the value and identity of the company within Teoresi Group. The company name lettering is preceded by the Teoresi pictogram, a common graphic symbol across the constellation of acquired companies, emphasizing the orange square on the letter “I” as a distinctive element of Teoresi’s “lateral” thinking approach. The modern and functional coordinated image will be integrated into all company assets.

New Payoff

The new Payoff, “Embedding Excellence”, emphasizes HiFuture’s commitment to embedded systems. It conveys dedication to providing advanced and innovative technological solutions, positioning the brand as a reference point for competence and quality. This phrase captures the essence of HiFuture’s specialization, promoting the company’s value in advanced engineering solutions, adding distinctive value to the brand whenever associated with the logo.

Website

As a concrete demonstration of the integration process among Group companies, starting January 15, 2024, the Teoresi Group website will feature a new section dedicated to HiFuture. This section will provide all updates related to the company, and in the coming weeks, we will also witness the population of pages related to projects and case histories that have contributed over the years to creating its success story.

The rebranding of HiFuture represents a step that not only impacts the more formal aspects of the company’s image but also reflects a growing synergy between the two entities. It enhances HiFuture’s online and offline presence and emphasizes the company’s role as a specialist in embedded systems across the plurality of acquired companies.