Engineering through Creativity: Teoresi Group celebrates colleagues‘ dreams for a Happy 2024

Six ways to envision the future, many of which are not far from the reality we are already experiencing. Six ways to imagine how the places where we currently work, meet, showcase our skills, and where our profession finds new modes of expression could undergo transformation.

We are talking about the „generations“ of winners of the Teoresi Dream Workplace contest by Teoresi Group. In December, all colleagues were invited to use their favorite generative text-to-image AI tool to create a representation of the ideal workplace where their dreams, both professional and personal, could take shape without restrictions.

The creative process and the jury

The contest, launched on the company’s internal communication channels, provided an opportunity for all participants to express their creativity. The result was imaginative proposals evaluated by a mixed jury composed of Teoresi Group’s Corporate Development Office, four members of the creative community ICONA (Italian Community of New Arts), and one of the founders of AI/CC.

The criteria leading to the selection of the six winning works reflect Teoresi Group’s clear commitment: in addition to originality in conceptual representation and graphic style applied for composition, particular attention was given to inclusivity, the appreciation of diversity, and commitment to environmental sustainability.

The winning works: six images that tell unique stories

The six winning works, chosen for their originality, relevance to the proposed themes, and mastery in using AI tools, offer unique visions of the future office.

Environments within space stations where nature thrives, open spaces fostering the exchange of multicultural knowledge and adapting to the needs of those who use them, illuminated by natural light and recycled materials, or floating semi-spheres where futuristic modernity and well-being coexist in new compositions. Urban context has also been depicted: nature plays a central role in enhancing productivity and sociability, sustainable object design harmonizes with architectural design.

Lastly, on a paradisiacal island, a high-tech meeting room is animated by various living beings where technology, sustainability, and diversity blend harmoniously.

A journey of engagement and awareness

The Dream Workplace contest is part of a broader journey Teoresi embarked on in 2023 to facilitate discussions in the company on universally relevant topics. From workshops dedicated to raising awareness about D&I issues using AI-generated biases as an element for thought, to the promotion of Alessandro Ossola’s central message during Connection Day 2023; to the publication, in 2023, of the first Sustainability Report, reflecting the company’s constant attention to its social impact.

In recent months, Teoresi has collaborated with the Esserci and Cartiera cooperatives on circular economy projects that resulted in gifts for employees and customers thus promoting the value of recycling by transforming the materials used in the events of 2022 into new design objects, instilling a reflection on the importance of a „second chance.“

Creativity among our values

To make one of Teoresi’s core values, „Engineering through Creativity„, even more tangible, the winners of the Teoresi Dream Workplace contest will be awarded participation in a workshop conducted by AI/CC members, that will reveal all the potentials of Midjourney in its infinite applications.

Understanding technologies and looking at them with awareness is an essential starting point in Teoresi’s applied approach, so it is important to add to the skills the ability to interpret every project through the power of imagination and creativity, infinitely expanding its potential.

Learn more about Teoresi Dream Workplace and download the six winning greeting cards.